Independent Music. Authentic Sound. Global Vision.
Discover · Develop · Support · Promote
Asambe Bora Records is an independent South African record label dedicated to discovering, developing, supporting, and promoting talented artists, musicians, producers, and creatives.
Built with a passion for South African music and culture, we embrace a diverse range of sounds — Gqom, iSgubhu, Amapiano, 3-Step, House, Hip Hop, and other evolving styles of African music.
Our purpose is to create a platform where artists can develop their identities, release quality music, reach new audiences, and build sustainable careers.
✦ Vision
To build a respected South African independent record label with a strong presence in Africa and an international audience.
✦ Mission
To develop artists, release meaningful music, create opportunities, and provide a professional platform that helps South African talent grow locally and internationally.
“Independent Music. Authentic Sound. Global Vision.”
Founder & CEO
Victor Kgethang Lebenya
Born 1 March 2003 · Cape Town, South Africa
One Label. One Family. One Movement.
Welcome to the Asambe Bora Records family.
The people behind the movement.
Let’s connect. Reach out for bookings, press, or collaborations.